Paid Media Fundamentals Training Course
Learn everything you need to know about PPC and paid social in 2022.
- Designed for beginners
- Created for eCommerce businesses
- Multi-channel application
- Align with machine learning and automation
What it is
Multi-channel application
Sales and profitability focussed
Align with machine learning and automation
Key principles for online advertising
Understand ‘the why’ behind what you do
What it’s not
Quick ‘tips and tricks’
Templates and blueprints
Channel silo’d
Covering objectives such as lead generation, brand awareness, engagement etc
Not what you’re looking? That’s ok we’re not for everyone!
What it is
Multi-channel application
Sales and profitability focussed
Aligns with machine learning and automation
Key principles for online advertising
Understand ‘the why’ behind why you do what you do
What it’s not
Quick ‘tips and tricks’
Templates and blueprints
Channel silo’d
Covering objectives such as lead generation, brand awareness, engagement etc
Not what you’re looking? That’s ok we’re not for everyone!
Paid Media Fundamentals
Sign Up Today for £499
This course is all about understanding the key factors that go into creating successful campaigns. Not every ad network, campaign format, or targeting method is viable for every product and business.
Understanding the how’s and why’s allows you to focus on what is most likely to work for the products that you are promoting. Save wasted spend through trial and error and learn how to get set up for success from the get-go.
What is included?
This training course takes a detailed look at PPC and paid social from the ground up.
Starting with terminologies, going all the way through to picking the right approach to get results, this course will give you a rounded and comprehensive understanding of paid media.
With a focus on understanding how things work and why you would or wouldn’t choose a particular channel, campaign type, audience, and more, you will build a robust skill set to create effective campaigns.
Key topics covered:
• Understanding how ads work
• Machine learning in advertising
• Channel selection
• Campaign objectives
• Targeting and audiences
• Messaging and creative
• The post-click experience
• Measurement
There are assessments at the end of each section to test your knowledge and a certificate of completion on completing the course.
Multi-Channel
The principles and ideas explored in this training course can be applied across multiple ad networks from paid search to paid social.
Business Goals Focussed
This course focuses solely on the performance objectives of driving sales and increasing profitability for eCommerce businesses via paid media.
Tried & Tested
The approach has been built from years of live campaign strategy working with eCommerce businesses of different sizes, across verticals, to grow sales – profitably.
How it works
Access anywhere pre-recorded online training
Go at your own pace
Assessments to test your understanding
Certificate on completion of the course
Where you may have seen me
Who’s this course for?
This course is for you if you have little or no experience in PPC or paid social advertising and are looking to promote an eCommerce business.
This course is designed for 2 types of individuals:
Agency / Freelance practitioners
Learn why you’d pick certain campaigns and audiences for certain businesses
If you want to understand where to add value in your role alongside the continued automation within ad networks
Drive consistent results from your campaign that meet expectations
If you’re currently a PPC advertiser and want to branch into paid social (or vice-versa)
Ecommerce business owners
Avoid lengthy trial and error periods which can lead to significant wasted ad spend
Use your time efficiently and roll out campaigns that bring the biggest impact to your business
Create a strategy that works in line with your margins and products
Gain insights and learnings that can benefit other areas of your business
Who is this course not suitable for?
This course is focused on advertising fundamentals so is likely not ideal for advanced advertisers.
If you don’t have access to a live ads account this course is likely to not be beneficial due to the applied nature of the learnings.
You will need to commit time to not just following the video training but also to applying the learnings outside of the course.
This course does not cover secondary objectives such as:
Brand awareness
Traffic/clicks
Lead generation
Social engagement
This course doesn’t provide quick-fix style training such as; campaign blueprints and templates.
It is an in-depth format for those looking to understand the why behind campaign success.
Customer testimonials
About the tutor
I’ve been driving sales for eCommerce businesses via PPC and paid social for 8+ years.
I believe in a business goals first approach to paid media which works across the multi-channel environment.
I have trained paid media teams at numerous agencies, in-house marketers as well as business owners to get them rolling out a campaign strategy that meets expectations and has a measurable impact.
I have spoken at various conferences such as BrightonSEO, The Paid Social Show, SMX Munich, and SMX London on various topics within multi-channel paid media.
In 2020 I was voted in The Top 50 Most Influential PPC Experts and in 2021, I became a Google Partner.
I still actively run campaigns for clients today, so, my aim for this training series is to share the knowledge I have accumulated to give you a robust framework, that not just consistently delivers results but is resilient as platforms change and evolve.